Tourism Marketing
By
M A Khan (Author)
Rs.2,820
Rs.2,820
In Stock
Sold by Infibeam Seller
Ships in 15 - 18 Days
Description
About the Book:
Evolution of the concept of tourism marketing can be associated with the various business and social changes, which have occurred since the introduction of industrialization.
This book on tourism marketing is designed as a reference-cum-text for students, teachers and professionals.
CONTENTS
. Introduction
. Tourism Through the Ages
. Evolution and Development
. Scope and Sphere
. The Components
. The Promotion
. Tourism Product
. Information Series
. Indian Market
. Element of Distribution
. Exhibitions and Fairs
. Business Routine
. The Automation
. Evolution of Demand; etc.
Features
- : Tourism Marketing
- : M A Khan
- : Anmol Publications
- : 812612301X
- : 9788126123018
- : Unknown
- : 386
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