Cambridge Igcse Travel and Tourism

Description

About the Book :

Cambridge IGCSE Travel and Tourism, endorsed by University of Cambridge International Examinations, covers the content of the new Cambridge IGCSE Travel and Tourism syllabus. Written in a clear and accessible style, the book offers comprehensive coverage with an international perspective and in-depth analysis of all topics. Designed for class use and independent study, the book equips students with the skills needed to succeed in the examination.

Key Features
Based on and full coverage of the latest IGCSE Travel and Tourism syllabus
Full colour, attractive design and layout to enrich the learning experience
Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units wherever appropriate
Clear and detailed explanations of all concepts using diagrams, flowcharts, contemporary photographs and examples as appropriate
Wide variety of activities and end of unit questions to check and facilitate students understanding
Contains case studies and illustrative examples encouraging subject-based knowledge as well as a truly international approach

Contents :

Preface ;;Unit 1: The travel and tourism industry ;Introduction ;Structure of the international travel and tourism industry ;The economic, environmental and socio-cultural impact of travel and tourism ;Role of national governments in forming tourism policy and promotion ;The pattern of demand for international travel and tourism ;Destination Investigation Group/Project Work ;Promoting visits to the destinations attractions ;How your knowledge and understanding of the Unit 1 content is likely to be assessed ;;Unit 2: Features of worldwide destinations ;Introduction ;The main global features ;Different time zones and climates ;Investigate travel and tourism destinations ;The features which attract tourists to a particular destination ;How your knowledge and understanding of the Unit 2 content is likely to be assessed ;;Unit 3: Customer care and working procedures ;Introduction ;Deal with customers and colleagues ;Identify the essential personal skills required when working in the travel and tourism industry ;Follow basic procedures when handling customer enquiries, reservations and payments ;Use reference sources to obtain information ;Explore the presentation and promotion of tourist facilities ;How your knowledge and understanding of the Unit 3 content is likely to be assessed ;;Unit 4: Travel and tourism products and services ;Introduction ;Identify and describe tourism product ;Explore the roles of tour operators and travel agents ;Describe support facilities for travel and tourism ;Explore the features of worldwide transport in relation to major international routes ;How your knowledge and understanding of the Unit 4 content is likely to be assessed ;;Unit 5: Marketing and promotion ;Introduction ;Role and function of marketing and promotion ;Market segmentation and targeting ;Product as part of the marketing mix ;Price as part of the marketing mix ;Place as part of the marketing mix ;Promotion as part of the marketing mix ;How your knowledge and understanding of the Unit 5 content is likely to be assessed ;;Unit 6: The marketing and promotion of visitor services ;Introduction ;The operation, role and function of tourist boards and tourist information centres ;The provision of tourist products and services ;Basic principles of marketing and promotion ;The marketing mix ;Leisure travel services ;Business travel services ;How your knowledge and understanding of the Unit 6 content is likely to be assessed ;;Index About the Book :Cambridge IGCSE Travel and Tourism, endorsed by University of Cambridge International Examinations, covers the content of the new Cambridge IGCSE Travel and Tourism syllabus. Written in a clear and accessible style, the book offers comprehensive coverage with an international perspective and in-depth analysis of all topics. Designed for class use and independent study, the book equips students with the skills needed to succeed in the examination. Key Features Based on and full coverage of the latest IGCSE Travel and Tourism syllabus Full colour, attractive design and layout to enrich the learning experience Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units wherever appropriate Clear and detailed explanations of all concepts using diagrams, flowcharts, contemporary photographs and examples as appropriate Wide variety of activities and end of unit questions to check and facilitate students understanding Contains case studies and illustrative examples encouraging subject-based knowledge as well as a truly international approach Contents :Preface ;;Unit 1: The travel and tourism industry ;Introduction ;Structure of the international travel and tourism industry ;The economic, environmental and socio-cultural impact of travel and tourism ;Role of national governments in forming tourism policy and promotion ;The pattern of demand for international travel and tourism ;Destination Investigation Group/Project Work ;Promoting visits to the destinations attractions ;How your knowledge and understanding of the Unit 1 content is likely to be assessed ;;Unit 2: Features of worldwide destinations ;Introduction ;The main global features ;Different time zones and climates ;Investigate travel and tourism destinations ;The features which attract tourists to a particular destination ;How your knowledge and understanding of the Unit 2 content is likely to be assessed ;;Unit 3: Customer care and working procedures ;Introduction ;Deal with customers and colleagues ;Identify the essential personal skills required when working in the travel and tourism industry ;Follow basic procedures when handling customer enquiries, reservations and payments ;Use reference sources to obtain information ;Explore the presentation and promotion of tourist facilities ;How your knowledge and understanding of the Unit 3 content is likely to be assessed ;;Unit 4: Travel and tourism products and services ;Introduction ;Identify and describe tourism product ;Explore the roles of tour operators and travel agents ;Describe support facilities for travel and tourism ;Explore the features of worldwide transport in relation to major international routes ;How your knowledge and understanding of the Unit 4 content is likely to be assessed ;;Unit 5: Marketing and promotion ;Introduction ;Role and function of marketing and promotion ;Market segmentation and targeting ;Product as part of the marketing mix ;Price as part of the marketing mix ;Place as part of the marketing mix ;Promotion as part of the marketing mix ;How your knowledge and understanding of the Unit 5 content is likely to be assessed ;;Unit 6: The marketing and promotion of visitor services ;Introduction ;The operation, role and function of tourist boards and tourist information centres ;The provision of tourist products and services ;Basic principles of marketing and promotion ;The marketing mix ;Leisure travel services ;Business travel services ;How your knowledge and understanding of the Unit 6 content is likely to be assessed ;;Index

Features

• Title : Cambridge Igcse Travel and Tourism
• Author : John D Smith
• Publisher : Cambridge University Press
• ISBN : 0521149223
• EAN : 9780521149228
• Binding : Paperback
• Number Of Pages : 265
• Language : English

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