Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker,
his writings are such must-reads that the magazine charges advertisers
significantly more money for ads that run within his articles. With his
#1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker
pieces are collected in a brilliant and provocative anthology. Among
the pieces: his investigation into why there are so many different kinds
of mustard but only one kind of ketchup; a surprising assessment of
what makes for a safer automobile; a look at how we hire when we can't
tell who's right for the job; an examination of machine built to predict
hit movies; the reasons why homelessness might be easier to solve than
manage; his famous profile of inventor and entrepreneur Ron Popeil; a
look at why employers love personality tests; a dissection of Ivy League
admissions and who gets in; the saga of the quest to invent the perfect
cookie; and a look at hair dye and the hidden history of postwar
America.
For the millions of Malcolm
Gladwell fans, this anthology is like a greatest hits compilation-a mix
tape from America's alpha mind
Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker,
his writings are such must-reads that the magazine charges advertisers
significantly more money for ads that run within his articles. With his
#1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker
pieces are collected in a brilliant and provocative anthology. Among
the pieces: his investigation into why there are so many different kinds
of mustard but only one kind of ketchup; a surprising assessment of
what makes for a safer automobile; a look at how we hire when we can't
tell who's right for the job; an examination of machine built to predict
hit movies; the reasons why homelessness might be easier to solve than
manage; his famous profile of inventor and entrepreneur Ron Popeil; a
look at why employers love personality tests; a dissection of Ivy League
admissions and who gets in; the saga of the quest to invent the perfect
cookie; and a look at hair dye and the hidden history of postwar
America.
For the millions of Malcolm
Gladwell fans, this anthology is like a greatest hits compilation-a mix
tape from America's alpha mind
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