The Long Tail: Why the Future of Business Is Selling Less of More
By
Chris Anderson (Author)
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Description
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.Features
- : The Long Tail: Why the Future of Business Is Selling Less of More
- : Chris Anderson
- : Hyperion Books
- : 1401309666
- : 9781401309664
- : Paperback
- : 267
- : English
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