Handbook of Hospitality Strategic Management

By Michael Olsen (Editor), Jinlin Zhao (Editor)

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Handbook of Hospitality Strategic Management
INR
P-M-B-9780080450797
In Stock
5931.23
Rs.5,931


Description

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Environmental scanning relating to the hospitality and tourism industry
Competitive methods of multinational companies of the world-wide hotel industry
Organizational structure and Human Resources
The role of technology in organizational structure
Leadership and managerial strategies
Communication, technology and change in hospitality concepts
Concept and strategy models Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. Environmental scanning relating to the hospitality and tourism industry Competitive methods of multinational companies of the world-wide hotel industry Organizational structure and Human Resources The role of technology in organizational structure Leadership and managerial strategies Communication, technology and change in hospitality concepts Concept and strategy models

Features

  • : Handbook of Hospitality Strategic Management
  • : Butterworth-Heinemann
  • : 0080450792
  • : 9780080450797
  • : Hardcover
  • : 488
  • : English

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