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Electronic Commerce: A Manager's Guide

By Whinston Andrew B Ravi (Author)

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Electronic Commerce: A Manager's Guide
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P-M-B-9788177583168
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Description

Electronic Commerce: A Manager-s Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals and users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-death approach to a very important business subject, with insightful examples to show how ideas have been put into practice.


  1. Introduction to Electronic Commerce
  2. The Internet and the Access Provider Industry
  3. World Wide Web-Applications
  4. World Wide Web-Concepts and Technology
  5. Firewalls and Transaction Security
  6. Electronic Payment Systems
  7. Electronic Commerce and Banking
  8. Electronic Commerce and Retailing
  9. Electronic Commerce and Online Publishing
  10. Intranets and Supply-Chain Management
  11. Intranets and Customer Asset Management
  12. Intranets and Manufacturing
  13. Intranets and Corporate Finance
Electronic Commerce: A Manager-s Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals and users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-death approach to a very important business subject, with insightful examples to show how ideas have been put into practice.Introduction to Electronic Commerce The Internet and the Access Provider Industry World Wide Web-Applications World Wide Web-Concepts and Technology Firewalls and Transaction Security Electronic Payment Systems Electronic Commerce and Banking Electronic Commerce and Retailing Electronic Commerce and Online Publishing Intranets and Supply-Chain Management Intranets and Customer Asset Management Intranets and Manufacturing Intranets and Corporate Finance

Features

  • : Electronic Commerce: A Manager's Guide
  • : Whinston Andrew B Ravi
  • : Addison-Wesley
  • : 8177583166
  • : 9788177583168
  • : Paperback
  • : 0
  • : English

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