Crisis Communication: Theory and Practice

By Alan Jay Zaremba (Author)

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Rs.4,140
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Crisis Communication: Theory and Practice
INR
P-M-B-9780765620521
In Stock
4140.0
Rs.4,140


Description

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

Features

  • : Crisis Communication: Theory and Practice
  • : Alan Jay Zaremba
  • : M.E. Sharpe
  • : 0765620529
  • : 9780765620521
  • : Paperback
  • : 256
  • : English

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