*Widely acknowledged as the standard text in the field *Combines a sound theoretical foundation with a strong commercial focus making it equally valuable for industry specialists as for those coming to the subject for the first time *Concise and accessible coverage of a broad range of issues make it ideal as an introduction and as a more advanced point of reference *Written by an expert contributor team combining specialist academics and practitioners in the field
About the Book :*Widely acknowledged as the standard text in the field *Combines a sound theoretical foundation with a strong commercial focus making it equally valuable for industry specialists as for those coming to the subject for the first time *Concise and accessible coverage of a broad range of issues make it ideal as an introduction and as a more advanced point of reference *Written by an expert contributor team combining specialist academics and practitioners in the field
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