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Business and Community: The Story of Corporate Social Responsibility in India

By Pushpa Sundar (Author)

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Business and Community: The Story of Corporate Social Responsibility in India
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P-M-B-9788132109556
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Description

About the Book:

Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold:

- To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society
- To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individuals/companies in the history of Indian CSR
- To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action

Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.

Contents:

Foreword Ratan N Tata
Preface
Introduction
Private Wealth for Public Good
I: BUSINESS AND COMMUNITY: YESTERDAY (18501990)
Merchants to Multinationals: Growth of Indian Business
Merchant Charity (18501941)
Corporate Philanthropy (19411960)
Towards Corporate Social Responsibility (19601990)
II: BUSINESS AND COMMUNITY: GLOBALIZATION AND BEYOND (19902012)
Winds of Change
CSR in Action
III: BUSINESS AND COMMUNITY: TOMORROW
The Challenges
CSR as Trusteeship
Appendices
Bibliography
Index About the Book:Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold: - To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society - To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individuals/companies in the history of Indian CSR - To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate actionWritten in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.Contents:Foreword Ratan N TataPrefaceIntroductionPrivate Wealth for Public GoodI: BUSINESS AND COMMUNITY: YESTERDAY (18501990)Merchants to Multinationals: Growth of Indian BusinessMerchant Charity (18501941)Corporate Philanthropy (19411960)Towards Corporate Social Responsibility (19601990)II: BUSINESS AND COMMUNITY: GLOBALIZATION AND BEYOND (19902012)Winds of ChangeCSR in ActionIII: BUSINESS AND COMMUNITY: TOMORROWThe ChallengesCSR as TrusteeshipAppendicesBibliographyIndex

Features

  • : Business and Community: The Story of Corporate Social Responsibility in India
  • : Pushpa Sundar
  • : SAGE Response
  • : 8132109554
  • : 9788132109556
  • : Hardcover
  • : 408
  • : English

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