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Description

Explaining how branding can be a driving force for product and service innovations, this book employs practical examples, case studies, and interviews from leading individuals and companies throughout, to provide a practical field guide for both students and practitioners alike.

Features

Title : Brand- Driven Innovation
Author : Erik Roscam Abbing
Publisher : AVA Publishing
ISBN : 294041128X
EAN : 9782940411283
Binding : Paperback
Number Of Pages : 192
Language : English

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